Supply chain marketing has never mattered more, yet too many marketers still struggle to prove their value, chase unqualified leads, and fight for budget while sales gets the credit.  The truth is, marketing is not a support function. 

It is a growth engine. If you are tired of being overworked, underrecognized, and measured by metrics that miss the bigger picture, this three-part webinar series with Jody Costa Snyder is for you.  Based on her upcoming book, Marketing Maestro: A New 

Approach to Orchestrating Your B2B Career (Fall 2026), Jody introduces a bold framework for supply chain marketers seeking greater influence, stronger impact, and real career momentum.  

In this first session, Jody unveils the Marketing Maestro Approach, a six-part framework designed to help marketers focus on what drives brand trust, revenue growth, and professional advancement. Using a symphonic model for modern marketing, you will learn where to stop wasting energy, where to create value, and how to position yourself as indispensable.  

Because the marketers who win are not the busiest. They are the ones who know how to orchestrate growth.  Whether you are starting your supply chain marketing career or mentoring others, this session provides the foundation to strengthen your role, improve your results, and build long-term success.  

Key Takeaways:  

1. Discover Jody’s six Marketing Maestro impact zones: Aficionado, Composer, Orchestrator, Promoter, Conductor, and Audience  

2. Learn practical strategies you can apply immediately to strengthen your influence and improve outcomes  

3. Build a long-term blueprint to stay relevant, valuable, and indispensable in a market demanding more from marketers than ever before