Food fraud has been a growing concern for both consumers and manufacturers. From beef products made with horsemeat to counterfeit extra-virgin olive oil, food fraud puts consumer safety in jeopardy. Although awareness of food fraud continues to rise among consumers, challenges involved in combatting fraud still remain due to many opportunities for food adulteration and the complexities of today’s global supply chains.
Thus, the importance of traceability within the food industry has rapidly risen over the past few years. Food quality and customer satisfaction are the main focus of food manufacturers to meet and exceed excellence and business sustainability. In this event, we will share how stakeholders can build and maintain trust in their food products to achieve product traceability, visibility, and transparency in strengthening their supply chain.
Panel Discussion Highlights:
Introduction of data standards to enhance food safety and traceability
Linking food production and food quality data for improved decision making and drive efficiency
Tracking product authenticity and traceability for improved supply chain
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